For this project, I had to design a conceptual advertisement for Hershey’s Ice Breakers brand.

My process began by photographing the product in multiple ways on blue paper. I then manipulated photography to interact with the product.

I wanted to create a juxtaposition between the imagery to convey that the mints make your mouth feel cool. I achieved this by having a winter environment come to life once you open the container. The snowboarder was used to bring the viewer’s eye to the slogan and to enhance the lively feel I was going for.