For this project, I designed a PSA poster for the Ad Council and their buzzed driving campaign, which emphasizes that even a small amount of alcohol can cause serious accidents.

I used the Heineken technique, where you shine light through a page from a magazine onto light-sensitive paper. This effect creates two different negatives from both sides of the page.

To highlight the campaign message, I made the two whiskey glasses orange to bring them forward against the red image of the truck, and used bold and condensed typography to convey caution to the viewer.