Stationery
Environmental Graphics
Viewbook
Watchung Hills Cooperative School Rebrand
Deliverables
1 Logo
Stationery
1 Letterhead
1 Envelope
1 Business Card
4 Environmental Graphics
1 Viewbook
Software
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
This is a rebrand for Watchung Hills Cooperative School. I designed a logo, stationery, environmental graphics, and a viewbook for the school.
For this rebrand, I wanted to create a modern look with an inviting feel. A repeated element that I incorporated throughout the brand is green swirls. These swirls are symbolic of the Lenni Lenape Watchung tribe,
as they’re a stylization of the back of a turtle shell, which is sacred to the natives. The swirls also protrude to represent the growth of the students at the school.