Stationery

Environmental Graphics

Viewbook

Watchung Hills Cooperative School Rebrand

Deliverables

  • 1 Logo

  • Stationery

    • 1 Letterhead

    • 1 Envelope

    • 1 Business Card

  • 4 Environmental Graphics

  • 1 Viewbook

Software

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe InDesign

This is a rebrand for Watchung Hills Cooperative School. I designed a logo, stationery, environmental graphics, and a viewbook for the school.

For this rebrand, I wanted to create a modern look with an inviting feel. A repeated element that I incorporated throughout the brand is green swirls. These swirls are symbolic of the Lenni Lenape Watchung tribe,
as they’re a stylization of the back of a turtle shell, which is sacred to the natives. The swirls also protrude to represent the growth of the students at the school.

Logo Variations

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Children's Book Illustration